Senior Marketing Strategist · Cape Town & Worldwide
Strategy that
drives real growth.
E-commerce. Brand. Product. Publicity. Creative. — all under one roof.
What I Offer
Full-service marketing.
Zero fluff.
I build the strategy, execute the campaigns, and own the results — whether you need one service or a complete brand overhaul.
01
Digital Marketing Strategy
Full-funnel paid campaigns across Google, Meta, and LinkedIn. SEO, conversion optimisation, analytics dashboards and CEO-level reporting. Data-led, ROI-focused.
02
E-commerce Management
End-to-end Shopify and WooCommerce builds. Takealot vendor management. Amazon store setup and growth across UK, US & SA. Fulfilment, courier, and warehouse oversight.
03
Brand Development
Positioning, visual identity, messaging strategy, and packaging design. From startups finding their voice to established brands that need a refresh.
04
Product Development & Licensing
NPD from concept to market. International white-labelling and licensing across UK, USA, France, Italy, Spain & Germany. Warner Bros licensed range experience.
05
Publicity & International PR
Press release writing and placement. TV interview securing across US & international stations. Full digital presence management for entertainers, executives, and brands.
06
Email, SMS & CRM
Klaviyo and Mailchimp strategy, automation flows, segmentation, and campaign management — paired with SMS for high-impact omnichannel reach.
07
Creative Production
Product photography, graphic design, packaging, flyer design, radio and TV advert production — scripted and unscripted. A complete in-house creative suite.
08
Operational Systems & SOPs
Internal systems that let businesses scale — SOPs, team management, event coordination, fundraising strategy, and sponsorship acquisition.
Portfolio
Work that
speaks for itself.
Selected campaigns, builds, and launches — from Black Friday records to New York Times Square.
E-commerce · FMCG · Black Friday
Caffeluxe — R1.2M in 4 Hours
Marketing Director for 6.5 years. Generated R1.2M in 4 hours on Black Friday during lockdown; exceeded R1.5M by lunchtime every year after. 87% increase in direct sales. 500K+ units sold worldwide via NPD from concept to market.
Visit Site →International PR · TV · Times Square
Dr Black Widow — National US Campaign
Orchestrated a New York Times Square video advertisement alongside scripted and unscripted national TV placements across FOX5, ABC, Channel 9, KETK, and 6 more stations.
Watch Scripted Interview →
Luxury Hospitality · Northern Ireland
The Willows Resort & Spa
Leading full media and marketing strategy, brand positioning, digital campaigns, and content creation for this luxury Edwardian resort to drive bookings and guest engagement. Ongoing.
Visit Site →
Brand Build · Beverage · White-label
Kelisi Brewed Beverages — Built from Zero
Brought in at conception stage to build the brand from the ground up. Developed white-labelled products for Marriott Hotels, Radisson Hotels, Famous Brands, BOS Tea, Barista Boys & Safari Lounge. Full strategy: SEO, e-commerce, email, paid ads, packaging, social media.
Food & Retail · Creative · Expansion
CAB Foods — Website, Radio & 3 New Stores
Rebuilt website from scratch, wrote and produced radio and TV adverts, launched email and SMS marketing, and supported the opening of the first 3 stores. Full creative suite: product photography, flyers, packaging, and graphics.
Visit Site →
Luxury Travel · Golf · Digital Strategy
Cape Golf Escapes
Bespoke luxury golf holiday packages in Cape Town — featuring Arabella, Erinvale, Hermanus, Stellenbosch and De Zalze. Marketing strategy targeting UK, Ireland, Scotland, USA and Europe.
Visit Site →
U15 National Team Campaign
Charity · PR · Fundraising · Sport
SA U15 Baseball — R270K, Zero Budget
Raised R270,000+ for the U15 South African Baseball Team with no paid advertising — through print, radio, TV, and celebrity events. Grew Bothasig Baseball Club to 1.3 million organic views in 8 months and secured R300,000 in corporate sponsorships.
Visit Club →Also Worked With
Platforms & Systems
Every tool.
Hands-on.
Not just name-dropping — these are platforms used daily to plan, execute, and measure results.
E-commerce & Marketplaces
Shopify
WooCommerce
Amazon UKAmazon USAmazon SA
Takealot
ClickFunnelsPaid Advertising & Analytics
Google Ads
Meta Ads Suite
LinkedIn Ads
Google Analytics
Search ConsoleEmail, SMS & CRM
Klaviyo
Mailchimp
HubSpotDesign & Creative
Adobe Suite
Photoshop
Illustrator
CanvaWebsite & SEO
WordPress
WixShopify Sites
SEO / SEMOperations, Collaboration & AI
Asana
Trello
Slack
Zoom
MS Teams
Calendly
QuickBooks
Xero
Claude AI
Gemini
Perplexity
ChatGPTResults
Numbers that
matter to clients.
Every figure comes from a real campaign, a real client, and a real brief.
Generated in 4 hours — Black Friday
Caffeluxe. Exceeded R1.5M by lunchtime every subsequent year through omnichannel e-commerce strategy.
Increase in direct e-commerce sales
Caffeluxe — via social media, paid ads, and email automation working in concert.
Units sold worldwide
3-in-1 capsule coffee machine developed from idea to market and sold across 6 countries.
Projected ROI — Year One
Kelisi Brewed Beverages: 40–60% projected online revenue increase from conception stage.
Fundraised with zero budget
SA U15 Baseball Team — via print, radio, TV, and celebrity events. No paid media, no agency.
Organic social views in 8 months
Bothasig Baseball Club on Facebook and Instagram, plus R300,000 in corporate sponsorships.
Media & Press
Internationally
published & broadcast.
Press placements and TV interviews secured for clients across the US, UK, Canada, and beyond. Hover to pause.
Print & Digital Publications
TV Stations — Interviews Secured
Let's Work Together
Ready when
you are.
Whether you need a full marketing overhaul, a product launch, or a targeted campaign — let's talk about what's possible.